Maya Delorez is a Swedish brand specializing in high-quality equestrian apparel designed for active riders. Founded in 2018 by Madelene Törnblom, an avid equestrian herself, the company aims to challenge traditional equestrian fashion by offering functional and fashionable riding attire.

I worked with Madelene in 2018, we established the brand on a wordpress platform. We worked closely on the design and branding and optimizing the user experience with lots of a/b-testing. The site evolved a lot until we found a form to go with, proving the point that UX is unique for each and every company & site.