About
GB Glace is Sweden’s largest ice cream brand, founded in 1942. It is owned by Unilever and offers a wide range of ice cream products, including classic cones, sticks, and tubs. Recognizable by its heart-shaped logo, GB Glace is a household name in Sweden and is part of Unilever’s Heartbrand network, which includes brands like Wall’s and Algida in other countries.
In 2019 while working for Yooba, we teamed up with Unilever to create a new digital platform to improve sales reps going door-to-door. By digitalizing the catalogue and implementing a ordersystem within the tablets. On average each sales reps would have time for 3-5 more meetings per week and a 13% increased sales.
Client
Unilever
Category
UX & UI Design
,
User Research
Year
2019
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